Guides
Buying guides
Four practical pieces written for this site: how to read a listing, which photographs to request, how the Daytona and Submariner differ, and how three-link and five-link bracelets change the look of a watch.
How to read a watch listing without being misled
A practical guide to model references, measurements, materials and the questions to ask when comparing watches.
Read the guide →The photographs to ask for before you pay for a watch
Six frames that answer more than a long description: daylight dial, bezel straight on, bracelet closed, clasp, case back and a short video of the moving parts.
Read the guide →Daytona or Submariner: choosing between a chronograph and a dive watch
Compare the two designs by display layout, what the bezel is for and how busy the dial looks — without relying on claims a listing cannot support.
Read the guide →Three-link or five-link: choosing a bracelet by pattern, not by promise
How an Oyster-style three-link bracelet and a Jubilee-style five-link bracelet differ in link pattern, articulation and the way they pair with a dial.
Read the guide →Want these questions asked for you?
Each watch page carries a pre-written inquiry with the model, the reference and the page you were reading. Add the measurements, photographs and terms that matter to you before sending it.